What is Net Generation?

Net Generation is the youth brand of the USTA and embraces all aspects of youth play for kids aged 5 – 18. The objective of Net Generation is to have millions of kids connected to the sport. Net Generation will also be a platform to celebrate individuality and champion’s self-expression. We believe we can inspire a new generation of tennis players, providers (coaches, organizers, etc.) and parents. The brand attributes revolve around: Empowerment, Unity and Play. It puts more emphasis on learning through play and building character on and off the court, not just drills and competition. Plus, Net Generation is dedicated to all kids safety, with a guarantee of all of our registered coaches and providers having a background check conducted by the National Center For Safety Initiatives (NCSI), the only background screening company endorsed by the National Council of Youth Sports.